Welcome to ‘Campaigning with Heroes: The Guide’. The site is published by The Syria Campaign as a resource for all human rights activists. On this site you’ll find lots of tips, tactics, and case studies that will, we hope, help you think in a new way about your campaigning.
The guide is not a “how-to” that explains exactly how to run campaigns. We don’t believe that there is one fixed approach that will always work, and we certainly don’t think that we have all the answers. We’ve organised the guide into short chapters, and the real-world examples are in the case studies section. This is where we tell the story of a particular campaign by The Syria Campaign, one of our partners, or an organisation that we admire. We believe that the best way to get inspiration is to look around and learn from the experiences of others.
Building a campaign
When a group of people are working together towards one goal, a goal to challenge the powers that be and create change in the world, they are campaigners running a campaign.
But how do campaigners even start? How do you go from a ‘Theory of Change’ to a building the allies you need to make your vision come true?
Once you’ve got your theory of change sorted, it’s time for action. Your tactics are the different approaches you’ll use, small and large, to achieve your campaign goals. Be as bold and ambitious as you can. Think out of the ordinary in order to get noticed.
How can you tap into current events to show how your campaign is relevant to other issues? And how do you communicate the key messages for your campaign?
Making the media
An image can help change public opinion, investigative journalism can bring down a corrupt system, a headline repeated over many days or weeks can give politicians the spur they need to make real change.
But getting the attention of the media is a challenge when the news agenda moves so fast. How do you get the right sort of media coverage for your campaigns and issues?
Social media is where we’re all having debates, conversations, and expressing ourselves. It’s where the buzz is and where you can gather momentum for your campaign. Nothing gets people talking or sharing more than a creative and timely piece of content – be it an image, video, or tweet. You also need to think of how you will stir the emotions of your audience.
But if everyone is putting out social media content, how can you make yours stand out from the crowd?